Blue Ocean Strategy® (BOS) is a proven approach developed by researchers W. Chan Kim and Renee Mauborgne of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.
It is centred around operating in a 'blue ocean', where there is an untapped market space where one can create demand, gain high profits and enjoy uncontested growth in business.
We are able to generate a customized Blue Ocean Report that is focused on "value innovation" where both value and innovation are required to minimize risk and operate in a market where competition is essentially irrelevant.
Three analytical techniques will be applied for your business, namely:
1. Strategy Canvas that depicts the current state of play in your particular market.
2. Four Actions Framework that assists with reconstructing your buyer's value elements by crafting a new value curve and in so doing, unlock uncontested markets.
3. Eliminate-Reduce-Raise-Create Grid that places emphasis on differentiation and price competitiveness strategies developed in the Four Actions Framework.
The result of applying this strategy alone is likely to be lasting success for your business for years to come as it intended to help strengthen the value of your business's unique selling point even in unprecedented times.
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