What is a Marketing Mix and Why Does it Matter??

The marketing mix is a technique used to guide your customers in choosing your goods and/or services instead of a competing alternative.

Depending on whether your offering is a product or service, the following P's will be articulated and accommodated for:

• Product

• Price

• Promotion

• Place

• People

• Process

• Physical Evidence

For a more detailed breakdown of how to develop your Marketing Plan, check out this Marketing Plan Template